Problems I work on
Problems Worth Diagnosing
Each of these starts as a symptom and ends somewhere else. The pages below follow the evidence rather than the checklist.
The problems I am brought in on
Each one is followed through the evidence to a cause, rather than answered with a checklist.
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Search Visibility
The rankings went, and nothing was wrong
A core update drop is not a penalty and not evidence of a defect. What Google publishes about waiting, timelines, and the guarantee it declines to give.
Read the diagnosis -
Google Business Profile
The reviews disappeared overnight
Six causes, four temporary and two permanent, and nothing on the profile tells you which you have. How to read the pattern before anything is filed.
Read the diagnosis -
Local Search
Visible at the door, invisible across town
Distance is the one local ranking factor with no dial on it. What the address and pin actually decide, and which two factors are left to work with.
Read the diagnosis -
Google Business Profile
The profile is suspended
Correcting comes before appealing, and what is restricted decides the order. What Google actually publishes about scope, evidence and the decision.
Read the route -
Google Business Profile
Video verification keeps getting rejected
Most rejections come from missing one line on Google's evidence list, not from camera quality. The rules, the route for each business type, and the fix.
Read the route
Bring the one that sounds like yours
Send the profile, the reporting, and whatever changed before it went wrong. I will work out what is actually causing it before anyone touches a fix, so the next thing you do is the right one.
